Welcome Cottages - Brand positioning

Positioning statement
Welcome Cottages offers a range of holiday cottages throughout the UK, Ireland and France specially selected and graded to suit you and your budget. Our straightforward service and friendly, honest approach help you get more from your holiday for less.

Proposition
Cottage holidays that give you more for less.

How to read the Brand Pyramid
The brand pyramid shows you the features that make the brand unique in the marketplace, how these features benefit customers, what the values of the brand are and how these values make customers feel. These elements combine to communicate the very essence of the brand.