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Brand positioning
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Our customers
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The Holiday
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Key facts
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Country Holidays - Our customers
Family
Older Families
Young Couple / Groups
Age (adults)
35 & 37
40 & 42
28 & 30
Age (children)
3 & 5
10 & 12
N/A
Occupation
IT Manager & Housewife
Secretary/Account Manager
Nurse/Supermarket Manager
Cars
Toyota Corolla
Renault Laguna
Ford Ka
Newspaper
Daily Express
Daily Mail
Prefer Magazines
Supermarket
Tesco
Morrisons
Morrisons
Hobbies
Children, Football
Taking the Children to Events
Gym, Going to the Pub
Timinings
Shoulder Periods
School Holidays
Short Break all Round
Duration
2 Weeks
2 Weeks
3 Nights
Key Driver
Flexibility and Security
Relax & Get Away
Adventure/Exploration
Status
Main Summer Holiday
Main Holiday of the Year
One of Several Breaks
Holiday Cottages Group, Spring Mill, Earby, Barnoldswick, Lancashire, BB94 0AA, U.K. Tel: +44 (0)1282 844284
Holiday Cottages Group is a subsidiary of
Wyndham Worldswide
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