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Country Holidays - Brand positioning
Positioning statement
Country Holidays has the widest range of quality assured holidays
of every size and description across the length and breadth of the
Britain. Not only can the customer be confident that they will enjoy
a great holiday experience, they can also rely on us to help you
find the one that's right for them.
The Blakes holiday experience gives that liberating
feeling of exploring, relaxing and rediscovering the simple pleasures
of life.
Proposition
For people who want a great UK holiday experience
in the countryside or by the coast. We offer the widest range of
quality assured cottages of every size and description across Britain
& all the help you might need to find the one that's right for
you.
Which means it's easy for you to find the one
that's going to give you the ideal holiday.
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Essence: Ideal Choice
How to read the Brand Pyramid
The brand pyramid shows you the features that make the
brand unique in the marketplace, how these features benefit
customers, what the values of the brand are and how these
values make customers feel. These elements combine to communicate
the very essence of the brand.
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