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| English Country Cottages
Positioning Statement
English Country Cottages celebrate a proud English Heritage.
Our Customers will be proud of our cottages and would happily
live in them. Our properties indulge you in everything that
is best about Englishness and create a desire and longing
for peace and tranquility.
Proposition
'English Country Cottages is more than just a holiday, it's
your retreat in the country - a chance to experience an idyllic
lifestyle that typifies everything that is best about England'.
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English Country Cottages
Essence: A Sense of Belonging
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| Scotish Country Cottages
Positioning Statement
The Surrounding scenery invokes a spirit of freedom and
wildness, and when behind the door of you cottage, you'll
feel a sense of protection and security. Once immersed in
the comfort of a cottage that feels as though it hasn't changed
for hundreds of year, your everyday world melts away and all
sense of time is blissfully lost.
Proposition
Scottish Country Cottages is for people who want to escape
to the real spirit of Scotland, and perhaps for a little adventure.
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Scotish Country Cottages
Essence: A Sense of Belonging
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| French Country Cottages
Positioning Statement
Our properties in France make our customers feel that
they are experiencing the French way of life. Though many
are remarkably simple and seemingly sparsely furnished, a
real French feel does not come at the expense of comfort and
all properties are chosen with the utmost care.
Proposition
French Country Cottages is for people who want to experience
authentic French living and enjoy a truly continental way
of life.
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French Country Cottages
Essence: Authentic Living
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| Italian Country Cottages
Positioning Statement
Italy is rich in history and rich in warmth, inhabited
by people as colourful as the land. Locals who are proud of
their heritage, live life to the full and go out of their
way to enjoy it all the more in the company of others.
Proposition
Italian Country Cottages is for people who want to be buoyed
by a natural exuberance for the good things in life. Not only
do they seek out the warmth of the Mediterranean sun, but
also the embrace of a culture and people that celebrates life
itself.
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Italian Country Cottages
Essence: Passion for Life's Finer Things!
Customer proposition
Italian Country Cottages is for people who want to be
buoyed by a natural exuberance for the good things in
life. Not only do they seek out the mediterranean sun,
but also the embrace of a culture and people that celebrates
life itself.
The Brand Personality
Nigella Lawson is the collective personality of Italian
Country cottages. Taste, look, feel and experience are
as important to her in equal measure. Nigella's attitude
for doing things her way, combined with a love of the
perfect meal - and knowing how to enjoy it, are the
quintessential values of an Italian Country Cottages
holiday.
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| Irish Country Cottages
Positioning Statement
With properties set deep in the heart of ancient communities,
the spirit is very much dose-knit yet extremely welcoming
as everyone is just as at ease with each other as they are
with visitors. And whether you're a first-time visitor or
a regular to Ireland you'll notice the extra mile that everyone
goes to naturally to make you feel at home.
Proposition
Irish Country Cottages is for people who want to be enchanted
by their surroundings.
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Italian Country Cottages
Essence: The Warmest of Welcomes!
Customer proposition
Irish Country Cottages is for people who long to immerse
themselves in genuine hospitality combined with an
ambience, which however much is celebrated, continues
to remain a joyous mystery. This is why an Irish Country
Cottages customer can experience something new with
each return.
The Brand Personality
The personality that captures the essence of an Irish
Country Cottages holiday is James Nesbitt. He comes
across as genuinely charming man who appeals to people
of all ages, probably because he has a sense of fun
and mischief, combined with a truly sensitive and
caring aspect to his personality.
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