Blakes - Brand positioning

Positioning statement
Blakes creates holidays designed to reinvigorate your life, giving you the freedom to discover the great outdoors and escape the everyday. Quality, expertise and attention to detail are key to ensuring the customer has the right holiday for them.

The Blakes holiday experience gives that liberating feeling of exploring, relaxing and rediscovering the simple pleasures of life.

Proposition
Blakes helps you rediscover the simple pleasures of life.

How to read the Brand Pyramid
The brand pyramid shows you the features that make the brand unique in the marketplace, how these features benefit customers, what the values of the brand are and how these values make customers feel. These elements combine to communicate the very essence of the brand.